Heart of Glass is 5!
In honour of this half decade milestone and to reflect the way our organisation has grown and evolved over the past five years, we are rebranding! It’s been a journey. Lots of people (maybe you!) have helped us distill who we are and what we stand for into our new brand, watch the video!
Visually, we’ve got a beautiful new logo, typeface and this cool framing device – keep your eyes peeled for it on our Take Over festival brochure – available from next week.
We’ve kept the name. Which was a difficult decision because it’s a name that already belongs to a very famous song. But all of the alternatives we tried just didn’t stick. In fact they made us all fall in love with Heart of Glass more.
Of course Heart of Glass is so much more than our name. It’s you: our partners, artists, collaborators. And the amazing art projects we make together. We really hope you like our new look and feel as much as we do. A big thank you to Claire, Vic, Cally and Steve at our agency partners True North for their amazing work.
You’ll notice our website is staying the same for now. It will change to reflect the new brand in the coming months. We’ve had a few technical issues with it too that are now fixed, but if you’re having problems getting information please email firstname.lastname@example.org